Gina HughesinOgilvy XDRemote usability testing - same same but differentWe always opt for face-to-face usability testing sessions over using quant. style online testing. We find this way gives us participants…3 min read·Nov 24, 2020----
Gina HughesEliminating dead endsDexus.com was suffering from a high bounce rate, with the majority of traffic looking for Investor information. The site didn’t reflect the…3 min read·Aug 15, 2020----
Gina HughesinOgilvy XDTake it on, and take it easyAt one of Halcyon’s leading over 50’s lifestyle villages in Australia.3 min read·Aug 14, 2020----
Gina HughesinOgilvy XDSo you do UXD for Ogilvy?But don’t they just do TVCs?2 min read·Aug 13, 2020----
Gina HughesinOgilvy XDStreamlining processSaving time, for those saving lives.2 min read·Aug 13, 2020----
Gina HughesinOgilvy XDRaising a generation of safe driversAAMI, Australia’s leading insurance company knew young drivers were the most at-risk. In fact, young drivers are 30x more likely to have…3 min read·Jun 23, 2020----