Panel 2


1 Jake Fleischer discussed many of the attributes he considered the most important when it comes to ideation. According to him, these are some of “the most important things, ever”:

- using your hands
- “physicalize” what you are thinking about
- consume voraciously (learn. make. draw. A lot.)
- remain in awe
- think critically
- communicate in all forms:
 > write
 > draw
 > speak
- NOTHING by accident

These statements are what stood out to me the most in his presentation. During my short time at university thus far, I have found that these same methods are some of the very most helpful things I can do to remain as inspired and prolific as possible. So, I will keep his words in mind whenever I feel disillusioned, anxious, or otherwise un-creative.


2 Katie Derthick discussed the importance she places on contemplative design, and on designing things from a non-materialistic viewpoint (“materialistic viewpoint” being something like a step-tracker, where the user can then take the number of steps and “collect them”, or “put them in [their] pocket”, like it is an object. Ultimately, it doesn’t provide a very unique, helpful, or fulfilling experience for the user.) She also discussed the importance she found in not prescribing viewpoints for others, but doing the opposite.

I thought these approaches were very unique, in that the things she was saying not to do are some of the most common ideas one might think of when designing a product. Taking the effort to go against those ideas, however, is what will end up creating a concept that is actually thoughtful and inventive.


3 Based on what I learned from the two panelists, I think that my ideations could benefit from creating physical models, and from spending several days to distance myself from the ideas I come up with, so I can return and come up with more thoughtful ones. In my ideation sprint I had difficulty coming up with ideas that I felt were thoughtful or at all inventive; in fact, I felt a bit panicked trying to reach the quota of new ideas. I think taking Jake’s advice for some more “grounding” brainstorming techniques, and taking Katie’s more thoughtful design approach, could help my process and my ideas become stronger.

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