Gin BaiinSSENSE-TECHStay or Stray: How Brands Can Drive and Maintain Customer Loyalty Using Machine LearningCustomer loyalty is one of the most important strategies that contributes to a brand’s success. Numerous companies have developed their own…Feb 9Feb 9
Gin BaiinSSENSE-TECHUnveiling the Benefits of Causal Inference in Measuring Advertisement ImpactIn an era where digital advertising is one of the best growth levers and largest cost centers for most companies, understanding the…Jul 7, 2023Jul 7, 2023