“Competition is for losers” but I want my employees to be 20x superstars while marking them to 75%ile market every year. You can call the difference between 20 and 0.75 “learning” or even “tuition” and keep the cash equity for yourself.
When the CEO lies to herself the whole organization twists around the contradiction. Maybe take an hour to read an Ibsen play.
(Or not. If the right flavor of Kool-Aid persuades adult professionals to price their own work like a commodity it’s probably optimal to get brewing.)