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Ginger Wilcox
Ginger Wilcox

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Sep 8, 2017

Don’t just blame the CFPB: Why mortgage lenders struggle to win agent purchase business

I often get requests from mortgage companies craving help with their real estate industry outreach and purchase business: “We can’t figure out how to win real estate.” The harsh reality is that many mortgage companies struggle to deliver an excellent purchase experience for both consumers and the real estate pros…

Real Estate

5 min read

Don’t just blame the CFPB: Why mortgage lenders struggle to win agent purchase business
Don’t just blame the CFPB: Why mortgage lenders struggle to win agent purchase business

Aug 29, 2017

Stop Brandsplaining: Why pride of ownership may be killing your brand

I talk to many companies desiring to grow or evolve their businesses, and I’m often asked, “What do you think of my brand positioning?” Frequently, I’ll have senior execs listen to my feedback and proceed to tell me what I should think about their brand. Can we call this phenomenon…

Customer Experience

5 min read

Stop Brandsplaining: Why pride of ownership may be killing your brand
Stop Brandsplaining: Why pride of ownership may be killing your brand
Ginger Wilcox

Ginger Wilcox

Marketing Exec, Philanthropist, Former CMO @ Sindeo, Marketing & Partnerships @ Trulia. Lover of Social, Real Estate, Spreadsheets, Spinning & the Beach.

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