Sep 8, 2017Don’t just blame the CFPB: Why mortgage lenders struggle to win agent purchase businessI often get requests from mortgage companies craving help with their real estate industry outreach and purchase business: “We can’t figure out how to win real estate.” The harsh reality is that many mortgage companies struggle to deliver an excellent purchase experience for both consumers and the real estate pros…Real Estate5 min read
Aug 29, 2017Stop Brandsplaining: Why pride of ownership may be killing your brandI talk to many companies desiring to grow or evolve their businesses, and I’m often asked, “What do you think of my brand positioning?” Frequently, I’ll have senior execs listen to my feedback and proceed to tell me what I should think about their brand. Can we call this phenomenon…Customer Experience5 min read