Gini DietrichFour Email Drip Campaigns to Extend Your Communications ProgramEmail drip campaigns feel like they should be left to, well, the email marketers. But Gini Dietrich proves they belong in the…6 min read·Aug 28, 2020----
Gini DietrichHow to Scale Your Agency During Good Times and BadWe have come to a point during this global pandemic that it’s time to get back to business. Gini Dietrich shows you how to scale your…6 min read·Aug 12, 2020----
Gini DietrichA Gigantic List of Tools for CommunicatorsDon’t know where to start for marketing automation? This list is for you!8 min read·Jul 27, 2020----
Gini DietrichWhy the Hustle Mentality Doesn’t Work for Communicators Right NowGini Dietrich explains why the hustle mentality doesn’t make sense for everyone right now.8 min read·Apr 27, 2020----
Gini DietrichThe 10 Mindset Shifts to Get Yourself Through a Crisis, Part 2A crisis always necessitates change, which is painful and uncomfortable. Use these 10 mindset shifts as we navigate our “new normal.”6 min read·Apr 8, 2020----
Gini DietrichThe 10 Mindset Shifts to Get Yourself Through a Crisis, Part 1A crisis always necessitates change, which is painful and uncomfortable. Navigate the “new normal” with the help of these 10 mindset shifts10 min read·Mar 30, 2020----
Gini DietrichHow the PESO Model Prevents the Media Relations Pigeon-HoleNearly every communicator struggles to implement the PESO model because we are often pigeon holed into media relations. Here’s how to…5 min read·Mar 9, 2020----
Gini DietrichThe Struggles We All Have With PESO Model ImplementationThere are several reasons communicators struggle to successfully implement the PESO model. Gini Dietrich explains how to overcome them.10 min read·Mar 3, 2020----
Gini DietrichCommunicators: It’s Time to Step Up and Own the PESO ModelCommunicators must step up and own every part of the #PESOModel. Without it, we’ll never have our seat at the table. Here’s how…6 min read·Feb 24, 2020----
Gini DietrichWhat is The PESO Model?Learn about the PESO model and how it integrates the four media types to drive measurable and effective communications strategies5 min read·Feb 14, 2020----