Many of the conversations I’m having with business owners right now is around how much to charge for services and how assertive one can be in business development or sales. Three months ago, the advice I gave was: be helpful, tread carefully, offer solutions that keep you top-of-mind. While that…

When I speak — particularly when I do my three-hour CEO workshop — I offer a list of tools that everyone should at, the very least, check out. Most are free, but there are some premium tools that we have tested and know to be effective for the types of…

There are a lot of memes and graphics floating around that talk about how, if you don’t come out of this global pandemic with a new skill, a new invention, a new body, a new something…that you will have wasted this time you’re sheltering in place. A few weeks ago…

During the Great Recession, Dan Sullivan, the founder of Strategic Coach, published an article titled, “The Scary Times Success Manual.” At the time, he proposed 10 mindset shifts, which are as relevant in this moment as they were a decade ago. They are: Forget about yourself. Focus on others. Forget…

There is a lot of, shall we say, interesting advice floating around out there. Everything from “don’t let your team work from home — you’ll never be able to go back to being in an office” to “take on as much debt as you can right now.” Never mind that…

Previously, I’ve talked about the struggles most communicators have when working to implement the PESO model. The struggles include things such as getting stuck in our ways, unrealistic expectations, and lack of big picture understanding. Eric Schwartzman had a great article on Spin Sucks where he compared the PESO model…

Going on eight years ago, we accidentally launched the PESO model. And by “accidentally,” I mean there was no forethought or strategic plan to what might happen when people read Spin Sucks and found the pretty little graphic we had created. It was created because my publisher said, “You know…

A few years ago, Brandon Andersen wrote on Waxing Unlyrical about the PESO model and how to use it in content distribution. I like to revisit it every so often because it speaks to the need for communications to own the PESO model — and the importance of us taking…

The PESO model officially launched in 2014, when Spin Sucks (the book) was published. For several years before that, it was the process used in my agency — Arment Dietrich. It was something we worked with every client, but we’d never written down the process or named it. …