Smart Displays to get even smarter with occupancy sensors.

Giri Amarakone
2 min readJan 4, 2023

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As technology continues to advance, commercial displays and ad displays are increasingly turning to people counters to measure traffic and gather data on their viewers. While there are a variety of people counting methods available, it is important for businesses to choose a solution that is both accurate and privacy-compliant.

One option that meets these requirements is the use of privacy-compliant people counters, such as those offered by Kaidu.AI. These scanners use wireless signal technology to accurately count the number of people in an area without invading their privacy. In contrast, video-based counters often require expensive installation and maintenance and can be less accurate than wireless signal counters. IR and thermal counters can also be inaccurate and may not be suitable for all environments.

By using a privacy-compliant people counter like those offered by Kaidu.AI, commercial displays and ad displays can gather valuable data on their viewers while still respecting their privacy. This data can be used to improve targeting of content and advertising, reduce costs by turning off displays when they are not needed, and select the right content based on viewer times. Additionally, clients can use the occupancy and viewer data to see how effective their ad campaigns or marketing videos are.

Installation and maintenance of these counters is also quick and cost-effective, with Kaidu.AI’s counters able to be installed in less than 5 minutes. This makes it easy for businesses to integrate these counters into their operations without disrupting their day-to-day activities.

In summary, using privacy-compliant people counters like those offered by Kaidu.AI can provide valuable data for commercial displays and ad displays while still respecting the privacy of their viewers. This data can be used to improve targeting and reduce costs, making it a cost-effective solution for businesses.

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Giri Amarakone
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Giri Amarakone the CEO of Kaidu.ai is a highly accomplished technology professional with over a decade of experience in the Silicon Valley.