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It doesn’t even need reminders anymore. We all know it’s essential to have a prominent digital presence to succeed in the competitive market of today. And as we see around, smart entrepreneurs have already taken the lead and created a virtual ecosystem.

Professionals are catering to the clients through online consultation; retailers take the orders through the websites/mobile phones/messaging apps and deliver the goods at home — be it food, clothing, lifestyle-products, or even electronics and furniture. In the service sector, the range is even vaster. Almost all the services are being furnished at the place of the clients’ choice.


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The contemporary socio-economic scenario compels more people to opt for self-employment. Because jobs are scarce, and too many deserving individuals enter the employment market every day.

This job shortage causes a lot of turmoil & discontentment that will not diminish through conventional approaches. And since the crisis is a result of modern developments, we’ve to be innovative in finding solutions too.

Technology is the culprit.

In the last few decades, technology has tremendously changed commercial, entrepreneurial and domestic environments across the globe.

It has replaced the human presence in many a field. …


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By small businesses, I primarily mean self-employed consultants or professionals, e. g., healthcare experts, dieticians, education consultants, career advisers, fashion designers, makeup artists, beauticians, investment advisers, graphic designers, content writers, copywriters, web developers, so on, and, so forth. However, small traders and retailers may also benefit from the ideas I am sharing here.

The contemporary socio-economic scenario compels more people to opt for self-employment because jobs are scarce, and too many qualified and skilled individuals enter the employment market every day.

This job shortage causes a lot of turmoil and discontentment that will not abate through conventional approaches. And since…


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Success in small business is akin to Rock Climbing

“Design is not just what it looks like and feels like. Design is how it works.” — said Steve Jobs, the man who ‘designed’ the most useful electronic device of the 21st century. The minimal looks and delightful branding is a bonus, a treat for eyes.

The idea is not limited to expensive luxury gadgets. Every single thing around us has a design, regardless of its appearance.

Design is not just about good aesthetics

Good aesthetics is refreshing, but more importantly — it has to be perceptive. Let’s talk about the most pertinent stuff here — Graphic Design.

Graphic design is an indispensable part of brand development…


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Do Not Lag. Be the winner.

High time you wake up and join the frontrunners. The ones who start now will always remain ahead.

I am talking about transforming markets — the businesses, be it trading or the services — are all going digital. And this only is the core success mantra for the future.

Smell the coffee.

Get. Set. Devise the Strategy. And Go.

All you have to do is,

First — have a website — to which you can refer your prospects to know more about your business.

Already have one? Awesome!

Second — have a tempting digital presence.

The most prominent form of…


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Every challenge is an opportunity to prove one’s resilience and is often a stimulus, not a barrier. It’s our perspective that matters.

Right now, the pandemic has pushed the pause button on almost everything on the planet.

To me, it’s an interlude between old living practices and the ones in better sync with existence. The world is transforming, and despite current woes, there’s a lot of space for optimism.

A Business Point Of View:

The pandemic is here to stay, and all we can do is learn to live with it, at least for another few months, if not years. …


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You might be a beginner or might have been frequently to the stage, yet it happens. We feel nervous, I still do, and I always follow these steps.

These steps are for the ones who find it exciting to speak in public but still feel anxious and hesitant, these tips may help you cope up with your fears and speak like a professional.

  1. Be in full control of your topic.
  2. Even if you have enough knowledge, spend some time researching it further.
  3. Write down everything you want to speak.
  4. Read again and again, as many times as you can.
  5. Get…

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We, the independently working professionals, or the small business-owners, chasing our dreams, always need personal brands in shipshape. More so, because we don’t have the massive money that the corporate businesses spend on branding and advertisement.

And now is the time when we need personal branding more than ever. Now is the time when we need our businesses to speak for themselves since we can not reach out to all of our prospects and convince each of them that we are the answer to their question at the hour.

They, our customers or clients too, are looking to reach out…


Small Business Branding — Do It Yourself!
Small Business Branding — Do It Yourself!
Small Business Branding — Do It Yourself!

Congratulations! You have eventually started the business that you were yearning to, and you want to make it successful — there should be no question about it.

But you have hindrances and limitations, you are working your hardest to fix these demons. Too difficult to cope it all up just at once.

And here is this most tormenting poser of all — funding.

So, while you are struggling to manage funds for different aspects of your business, I have decided to help you with this one thing that I can do — Branding.

If you are still wondering, why do…


WHAT IS A SMALL BUSINESS BRAND
WHAT IS A SMALL BUSINESS BRAND
WHAT IS A SMALL BUSINESS BRAND

DON’T SPEND MONEY — UNTIL YOU HAVE TO

When we think of a brand, the first thing that comes to our mind is a logo, and then color, a tagline and maybe a website, but these are just visual elements that “represent” a brand. And it’s rather cheap to avail them than we think.

So before you think of spending money on “branding”, know this:

Need a logo and don’t want to spend money?

Go to logomaker.com

In three or four steps you will find hundreds of the options to choose from.

There are more resources that will help you…

I help professionals/small businesses develop a smashing digital presence.

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