Why Your “Why” May Not Matter
Mark Black
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We are totally oversold the “Why”. This is doubly so for women — who are often also told that they “don’t have enough confidence”. This is useless guidance and has been proven, by research to be misleading. The number one cause of failure is lack of relevant skills — yet women are sold the “myth of confidence” day in and day out.

The truth is everyone has passion… and every passion can be directed towards a worthwhile cause. But without the right skills and experience you won’t get to dedicate your passion to any cause.