User Research is Overrated
Jonathan Courtney
2.6K116

Having worked in agencies that sell the whole UX/Design investigation work to clients, I can completely see your point and agree with it. I have seen with my own eyes the work done (and sold for £££) by a much more senior person than me at the time completely forgotten (or never even considered, who reads 100 pages of wireframes and journeys???) when going into design and development. To be fair, the site the client ended up having could have been done without spending money in so called UX research.

I definitely can see the point of doing quick sprints of design, prototyping and testing — that is more the way I like to work…

but… as a UXer I can see a problem with both approaches.

I believe the problem with just going for one approach instead of the other, is about completely forgetting the principle of User Experience: you cannot apply the same method to anything and feel that you will always have good results. You should always be careful in the method you use. Sometimes you may feel you need 6 weeks of investigation, sometimes 1 week sprints will be much better. Never, never give for granted you can find something that will work for every single project.

The beauty and the complexity of UX is all about being humble, and every time you are faced with a new project, think about what can work better for that project, depending on who is on your team, on your knowledge, on how much of that knowledge is based on facts or not…

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