Square pegs and outliers unite!!!

Image used in this post by Gabriel Gastelum for Youtube creator hub

Square pegs and outliers are the new majority — cool kids 3.0 — whose community is as broad as the global market itself. They value transparency, authentic relationships and thrive within groups and communities that are mutually inclusive and expansive of new ideas, and experiences.

They love all things local — but they hang out, explore, and communicate — globally.

They lean towards opinions, street cred, and intelligence of the crowd when making buying decisions. They buy products and services that strongly define who they are, while seeking out the lowest possible cost and easiest means to get them.

Everything that Kickstarter and Indiegogo stand for suggests that their users are square pegs. Imagine when the founders — square heads — realized that by the simple act of empowering people with tools to support things that inspired them, they had touched a primal need whose community went beyond all borders.

Ponder the idea that there’s no longer a divide between where community ends and market begins.

Sometimes there are market shifts that happen long before we become aware of their impact on how we live, work and self-identify within communities. We are drawn to people and communities before we truly understand why.

We are different today as people than we were and the markets are different along with us. If you think your community is defined by geographic zone, shared interests, cultural ties or demographic sphere, it’s time to think bigger.

Square pegs buy and support products and services that align with their unique persona.

E-commerce marketplaces have brought the power of connecting buyers and sellers of nearly anything via the Internet. But as big as e-commerce is today, large centralized retailers (both online and offline) have figured out how to organize and dominate retail and have the marketing bucks to buy T.V. commercials to tell you all about it. But that leaves customers of small and medium sized businesses — to pay higher prices than they should plus squeezing profit margins of the creators and sellers..

Did you know that 98% of businesses worldwide are small and medium in size?

Let’s think about this for a second. Ecommerce marketplaces have only made a dent into how we live, work and consume. What if a new kind of peer-to-peer system made it easier and less costly for you and I to find and purchases products and services — from independent brands and small businesses — that align with our unique personas, while opening a new untapped market around the world that could touch people who didn’t previously participate in the first wave of e-commerce?

What if the power shifted entirely to you — the consumer — so that the marketplace’s selection of independent brands and small businesses was determined by you, and the products and services that they sold were distributed by you, allowing anyone to discover them and engage in the creation and shaping of the market, without barriers, old world power rules, or artificial regulations?

The end-result is a new kind of marketplace that evolves and takes shape based on the principle of community. A new generation of market players that compete with those that are holding on to centralized and traditional models that lack an awareness of your unique persona, costs you more, and squeezes the profit margins of indie brands and small businesses that you identify with and enrich you.

That vision is coming to life with a new discovery engine and user-driven marketplace called Nichee (pronounced “neeshee”).

Check out the Nichee manifesto. It’s like one big Kumbaya around the virtual fireplace. You’ll wish you thought of it yourself

Nichee is currently operating in private beta ” so if you’re not logged-in you’ll see characteristics of a traditional ecommerce marketplaces. Join here, and if you’re logged-in, you can establish your unique persona and discover brands that match it, invite independent brands and small businesses that you identify with into the system, promote indie brands that others have invited into the system, and invite friends to join. And when you do, you’re rewarded with Nichee LOOT (in-app currency) that you can spend, cash out, or pay forward towards programs that support youth and women to achieve economic independence thru entrepreneurship. It’s the member experience that makes it obvious how different Nichee is.

Nichee enables you and anyone to participate and shape what it becomes — with full transparency. And speaking of transparency, I’m a square peg and a co-founder of Nichee.

The big promise of the Internet has always been the ability to eliminate the middleman. Not because the middleman is inherently bad or flawed but simply because he is no longer necessary to conduct business between suppliers and consumers.

Nichee is a self-propelling marketplace that takes things a step further.

It’s for people who don’t live by the status quo. And there are millions of us. Nichee is a user-driven marketplace that lets you discover products and services based on your persona, rather than just price or product description. Unlike a handful of the large and well-known centralized marketplaces Nichee’s power is decentralized and distributed. Its goal is to enable users and consumers to create, drive, and shape it so that you can now find nearly anything that you want and need from an independent brand and small business — with ease at the lowest cost.

This is where the will and passion of square pegs rule, and the world’s unique indie brands and coolest small businesses benefit from user-driven advocacy and spending power of consumers that love them.

Square pegs are creators of the marketplace — not just consumers within it.

Nichee has been a long time in the making. And there isn’t a round hole to be found. Check out the Nichee manifesto. It’s like one big Kumbaya around the virtual fireplace. You’ll wish you thought of it yourself.

And since you’re a square peg join the Beta. It’s now live.

xo Nichee

Giselle Brazil & Denner Alex

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