A Lightweight Branding Exercise for Startups
Bruno Bergher
58713

Olá, Bruno

Muito interessante a dinâmica. Só fiquei em dúvida sobre a 2 etapa.
Depois que separarmos os sticky-notes, vem essa parte de “refinar” o que foi colado, certo?
Como isso é feito? Por exemplo, tento encontrar sinônimos e depois substituo a palavra colada por esse sinônimo? Não ficou muito claro o que fazer com essa lista abaixo.

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  • Try to find a close synonym. Sometimes a specific word carries implicit meaning to some people, and replacing it with an equivalent can filter it out.
  • Use an antonym. If it’s clear the opposite of the original word belongs under yes or no, then it’s easier to place the original.
  • Separate the brand from the product. A product might be easy to use, but it doesn’t mean the brand make ease one of its core values.
  • Separate the brand from the customer. Your product might cost $5,000/seat, but it doesn’t mean the company should be perceived as exclusive.
  • Skip it and come back to it later. A word you discuss later might clarify the disagreement about the current one.

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Obrigada pela ajuda!

;)

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