User Research Study Case: IDEA BOX

Introduction

hello.. I am conducting this case study to finish my project based on virtual internship at Telkom Digital Amoeba x Rakamin and to challenge myself as a researcher and apply my knowledge on how to solve the problem.

Ideabox is a platform for crowdsourcing ideas such as gathering ideas and matchmaking. The ideas that exist in Ideabox are not just ideas but there will be investors who fund to realize these ideas.

Findings

Data Funneling Journey Submit Idea

Research Plan

Case

One of the problems experienced by Ideabox is that many do not understand how to get investors. They sometimes stop before the journey that should be finished, they mostly stop after submitting ideas. Even though they should have continued their journey until they appeared on the investor dashboard, and did not stop with just submitting ideas. Because the journey is said to be complete when their idea has appeared on the dashboard.

Goals

• To find user pain points and behavior on finishing the journey in ideabox because in several journey cases the journey flow has some pain points.
• To re-engage customer and and do not stop before the journey is complete

Objective

• Increase users who complete the submit to the dashboard
• To re-engage customer and and do not stop before the journey is complete

Support Metrics

HEART Framework, stand for:

Research Method

Surveys are a number of questions asked to various users to understand user perceptions and behavior about the product. This method is suitable for enhancing the experience of using the product.

Timetable

Week 1 : Saturday, June 2023 19.00

Week 2 : Saturday, June 2023 20.00

Week 3 : Saturday, June 2023 20.00

Question

1. Do you feel happy using ideabox?

2. How often do you use the ideabox platform?

3. Are there any features that need to be improved?

4. Is Ideabox a difficult platform to use?

5. How often do you complete your Journey to the dashboard?

6. Tell us about your experience when you submit ideas to ideabox!

7. What do you like and dislike about the features in ideabox?

8. Describe how easy it is to use ideabox!

9. What has been improved from ideabox?

Empathy Map

Say

1) The process is long, there are many things to input.

2) I thought the process was finished because I got a notification, but apparently there is still another process.

Think

1) Notifications are not sent to email for further processing

2) The process is long and the email is a bit late.

Do

1) Already inputting ideas but still don’t understand what kind of file to use.

2) Have completed the input after the notification but it turns out that there is still something to be done.

Feel

1) Feeling bored waiting for the process

2) I find this platform difficult to use because the process is long and incomplete.

Recommendation

1. Features that must be improved, especially at pain points where waiting for email notifications

2. Adding notification features.

3. Hold a summary of the journey of the process, so that users are not confused.

4. Adding ‘Help’ features to interaction with customer service

Thanks for reading, if you have any feedback you can reach me at gitasd99@gmail.com