With you all the way.
The whole “beautiful girls” argument also implies that the non-beautiful need to wear make-up, and should definitely do so. Regardless of the fact that beauty is subjective, this is also normative and a lot of bullshit.
Bottom line is, women should not be required to comply with any standard of beauty. So even those who are perceived to be less conventionally attractive are under no obligation whatsoever to put stuff on their faces if they don’t want to.