LeaseSwap NYC: The Apartment Hunt Hack You Didn’t Know You Needed

Giulio Colleluori
4 min readJun 23, 2024

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Let’s talk about the New York City rental market. It’s a beast that eats dreams and shits despair. The average rent? A cool $3,789 per month. Broker fees? They’ll take 15% of your annual rent faster than a Wall Street algo-trader can say “arbitrage.” Welcome to the gladiatorial arena of NYC real estate, where the weak are crushed, and the strong… well, they’re just slightly less crushed.

But what if I told you there’s a way to game the system? A secret weapon in the battle against overpriced shoeboxes and cutthroat competition? Enter LeaseSwap NYC, the brainchild of yours truly, born from the fires of frustration during my own apartment-hunting journey.

The Genesis: From Google Sheets to Game-Changer

Picture this: It’s April 2024. My girlfriend Sophie and I are trying to move in together. We’re at yet another open house, surrounded by a horde of desperate apartment seekers, all of us competing for the privilege of overpaying for undersized living spaces. As Sophie chats with fellow house hunters, a lightbulb moment occurs: her soon-to-be-vacant apartment could be perfect for them.

The hoard of people at the open house that inspired Leaseswap NYC

That night, fueled by equal parts inspiration and exasperation, we created a Google form and spreadsheet. We dubbed it “LeaseSwap NYC” and tossed it out into the Redditverse. Within 24 hours, over 100 people had shared their apartment info, eager to see what others were offering. The hungry market had spoken, and we listened.

The Reddit Post for the LeaseSwap NYC Google Sheet

Fast forward to today, and LeaseSwap NYC has evolved from a humble spreadsheet to a full-fledged app with over 1,300 users and 300 listings. It’s not just an app; it’s a community-driven middle finger to the status quo of NYC apartment hunting.

A flyer we posted around an open house to get people to sign up onto the Google Sheet

The LeaseSwap Advantage: Data, Speed, and the Power of the Crowd

In the attention economy, data is the new oil. In the NYC rental market, speed is the new currency. LeaseSwap NYC combines both, creating a potent cocktail of apartment-hunting efficiency.

Here’s how it works:

  1. Share to Gain: Users share info about the apartment they’re vacating. In return, they get access to a treasure trove of soon-to-be-available rentals.
  2. Beat the Market: Our users get first dibs on apartments before they hit the open market. In NYC, being first is the difference between signing a lease and signing up for another month of couch-surfing.
  3. Cut Out the Middle Man: We facilitate direct introductions between current tenants and potential renters. Goodbye, broker fees; hello, savings.

But wait, there’s more. For the power users, the apartment-hunting elite, we offer a premium subscription at $24.99/month or $79.99/year. It’s like strapping a jet pack to your housing search:

  • Alerts on Steroids: Get notified the moment a listing matching your criteria hits Craigslist, StreetEasy, LeaseBreak, or our platform.
  • Exclusive Access: Skip the sharing and dive straight into our exclusive listings pool.
  • First Mover Advantage: Get a 24-hour head start on messaging new LeaseSwap listings.
  • One Search to Rule Them All: View listings from multiple platforms in one place. It’s like Google but for NYC apartments, minus the creepy data collection.
A screenshot from the Leaseswap app’s alerts view to see all listings in one place

The Numbers Don’t Lie

Let’s talk ROI. The average broker fee in NYC is about $7,000. That’s a down payment on a car, a lavish vacation, or 1,750 slices of Joe’s Pizza. With LeaseSwap NYC, you can potentially bypass that fee entirely. Even if you don’t, the time saved and the early access to listings are worth their weight in gold-plated exposed brick.

Our premium subscription? At $79.99/year, it’s less than the cost of a fancy dinner in Manhattan. But unlike that overpriced sushi, this investment could land you your dream apartment and save you thousands.

The Future: AI-Powered and User-Focused

We’re not resting on our laurels. We’re leveraging AI to enhance listing verification and personalize recommendations. Soon, LeaseSwap NYC will know your apartment preferences better than your therapist knows your commitment issues.

The Bottom Line

In a city where finding an apartment is harder than getting a reservation at Dorsia, LeaseSwap NYC is your golden ticket. We’re not just disrupting the NYC rental market; we’re taking it out back and teaching it a lesson.

To the 1,300+ LeaseSwappers out there: you’re not just users; you’re revolutionaries. To everyone else: join us, or enjoy your overpriced, under-equipped apartments found through methods as outdated as a flip phone.

The NYC rental market is a game. With LeaseSwap NYC, you’re not just playing; you’re changing the rules. And trust me, the view is much better from the winning side.

Welcome to the future of NYC apartment hunting.

Welcome to LeaseSwap NYC.

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