How to set up an Editorial Board for your Content Marketing
If you work for a large enterprise, and you move from a “traditional” marketing model to a content/editorial marketing approach, you need to think about the transformation and the new skillset that your team/division might require. An Editorial Board is at the core of this transformation.
An editorial board defines the full process around the content marketing strategy, handles all content-related requests and issues, manages the content distribution and amplification strategy, and establishes the content measurement framework.
Here is my new piece, via NewsCred’s Insights Blog.