How to set up an Editorial Board for your Content Marketing

Giuseppe Caltabiano
Feb 9, 2018 · 1 min read

If you work for a large enterprise, and you move from a “traditional” marketing model to a content/editorial marketing approach, you need to think about the transformation and the new skillset that your team/division might require. An Editorial Board is at the core of this transformation.

An editorial board defines the full process around the content marketing strategy, handles all content-related requests and issues, manages the content distribution and amplification strategy, and establishes the content measurement framework.

Here is my new piece, via NewsCred’s Insights Blog.

Featured image by Chris Knight

Giuseppe Caltabiano

Written by

#ContentMarketing keynote speaker & writer. Head of Content Marketing Advisory Services @NewsCred. Italian, I live in London. #globalcontentmarketing

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