Are recommendations really helpful for B2C services?

Bookstore in Tokyo
Quasi-uniform distribution
Distribution with a peak a region characterized by a quasi-constant probability
“lighthouse during nighttime” by Louis Reed on Unsplash
“person holding blue card” by rawpixel on Unsplash
  • Recommendations must be discoveries and discoveries cannot confirm what a user already knows.
  • Interaction behavioral patterns can be used to understand the hidden (or latent) interest of a user
  • Feedbacks can help in refining the suggestions
  • Exploiting the refined pattern can dramatically increase the probability of conversion for uncommon items
  • Standard (or classical) recommendation strategies can be also employed as a first or a secondary approach
  • The goal of an online store or a B2C service is not to limit the access to the products/items, but to widespread them, hence, a little bit of noise can increase the discovery factor and help the customers to make up their mind (strange but true, because, in a case the user can pick a new item, in the opposite, he can decide to pursue his initial search strategy as the alternative are inadequate)




Machine Learning, Deep Learning, Artificial Intelligence, and Data Science

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Machine Learning Quiz 01

ML Series1: Linear Regression

Reinforcement Learning in Honor of John Conway

Data Visualization Is Critical to Your Business — Here Are 5 Reasons Why

Exploring SG elections voting results: Web scraping, querying and dashboarding Lesson 1 Notes

Yeast Green Coffee Processing: Additional Experiments with Water and Chocolate

COVID19: Scrubber System Market is estimated to reach USD 2.6 Billion by 2025

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Giuseppe Bonaccorso

Giuseppe Bonaccorso

Machine Learning, Deep Learning, Artificial Intelligence, and Data Science

More from Medium

What are the benefits of machine learning based price optimization?

Portfolios: Showcasing the Best Assets

Ornate dinner room with white statues and artwork hung on the surrounding red-orange walls with a centered long table for seating 16+ people

A Beginning Deep Dive Into Customer Supply Chain

Introduction to sparse matrices — Part 1