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Today is World Cancer Day!

Led by the Union for International Cancer Control (UICC), every year, on February 4th, organizations and people across the globe unite to raise awareness about cancer and the work being done to address this global health crisis.

According to the UICC, 9.6 million people die each year from cancer; more than HIV/AIDS, malaria and tuberculosis combined. Experts project cancer-related deaths to rise to 13 million by the year 2030… if we don’t act.

Why Act?

By raising awareness, improving education, and catalyzing personal/collective action, we can reimagine a world where millions of preventable cancer deaths are saved, and access to life-saving cancer treatment and care is equal for all — regardless of who you are or where you live. …

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Now that her greedy sister celebrations, Black Friday + Cyber Monday, have left, Giving Tuesday is finally here to restore kindness to a season that, for some, can feel anything but.

Giving Tuesday is a global day of giving that is fueled by the power of social media and meaningful collaboration — at least, that’s what it’s meant to be.

Amid the craziness of the holiday spending season, each year, on the Tuesday following Thanksgiving, inboxes are flooded with messages from different organizations aggressively pleading for new donations and potentially new donors. That is precisely what this is not.

At Givz, we know that you are charitable and you love to give. But we’re also aware that, with the holiday season, comes the expectation of showering loved ones with gifts galore. So, where’s the balance? …

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Liz Kaplow is the founder and CEO of Kaplow Communications. She spoke with Givz regarding the importance of social mission.

Key Takeaways

  • Employees and customers want companies with a social purpose.
  • Effective programs take time and thought.
  • Social mission is an asset during downturns.

Why is it important for companies to have a social mission?

One of the best things about brands having a mission is for the people who work in the company to understand what that company stands for. You want people to be motivated and inspired. Give them a reason to get up in the morning and go to work on behalf of a brand that they understand.

Does social mission matter to consumers?

This generation is of people who immerse themselves in experiences and are less about material things. Knowing what a brand stands for helps consumers to go with company they relate to and then to stay with that company over time. …



Givz helps brands earn, strengthen and protect consumer-brand relationships by leveraging social impact to drive quantifiable growth. www.givz.com

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