The Advantages of Building a Multiplatform App: Reaching a Wider Audience and Providing a Consistent User Experience

3 min readDec 27, 2022


Multiplatform app development refers to the practice of building an app that can run on multiple platforms, such as iOS, Android, and web. This is a great way to reach a wider audience and provide a consistent user experience across different devices. In this blog, we’ll explore the benefits of multiplatform app development, the different approaches you can take, and some best practices for building successful multiplatform apps.

Benefits of multiplatform app development

One of the main benefits of multiplatform app development is the ability to reach a wider audience. By building an app that can run on multiple platforms, you can target users who use different types of devices, such as smartphones, tablets, and laptops. This means that you can capture a larger share of the market and potentially increase your user base.

Another benefit of multiplatform app development is the ability to provide a consistent user experience across different devices. If you build separate apps for each platform, you’ll need to design and develop each one separately, which can be time-consuming and costly. By building a multiplatform app, you can create a single codebase that can be used across all platforms, ensuring that users have a similar experience regardless of the device they’re using.

Approaches to multiplatform app development

There are a few different approaches you can take when building a multiplatform app. One approach is to use a cross-platform development tool, such as Flutter or React Native. These tools allow you to write code in a single language, such as Dart or JavaScript and then compile it to run on different platforms. This can be a quick and easy way to build a multiplatform app, but it’s important to note that you may have to make some compromises in terms of performance or platform-specific features.

Another approach is to use a hybrid app framework, such as PhoneGap or Ionic. These frameworks allow you to build an app using web technologies, such as HTML, CSS, and JavaScript and then wrap it in a native container to run on different platforms. This can be a good option if you already have web development skills, but it may not be as performant as a native app.

Best practices for multiplatform app development

Regardless of the approach you take, there are a few best practices you should follow when building a multiplatform app:

  1. Define your target audience and platforms: Before you start development, it’s important to consider which platforms your app will support and who your target audience is. This will help you determine which approach is best for your project.
  2. Use a consistent design language: To provide a consistent user experience across different platforms, it’s important to use a consistent design language. This includes things like colors, typography, and layout.
  3. Test on multiple devices: Be sure to test your app on a variety of devices to ensure it works properly and looks good on different screen sizes and resolutions.
  4. Use platform-specific features when appropriate: While it’s important to provide a consistent user experience, you should also take advantage of platform-specific features when it makes sense. For example, you might use Android’s notification system on Android devices and iOS’s push notification system on iOS devices.
  5. Don’t sacrifice quality for speed: While it’s tempting to try to rush development to get your app to market quickly, it’s essential to take the time to properly.

Finally, you can build a native app for each platform. This involves writing separate codebases for each platform, using languages such as Swift for iOS and Java for Android. While this can be more time-consuming, it can provide the best performance and the most seamless integration with platform-specific features.




Founder @ LKSoft