Georgia Kent-Braham

Published in Marshmallow Stories

·Jul 20, 2021

🚀 Launching the Marshmallow app: a UX case study

In 2021, Marshmallow launched its first app on both iOS and Android to help make insurance easier and faster for its customers! My role My job was to facilitate the discovery and design of the MVP (minimal viable product) solution to have it ready for launch within 6 months. We kicked off…

Insurance

8 min read

🚀 Launching the Marshmallow app: a UX case study

Published in Babylon Health — Experience Design

·Jul 22, 2020

Redesigning Babylon’s appointment booking system — A UX case study

In 2019 to 2020, GP at hand, an NHS service powered by Babylon’s technology, started to diversify its offering by making Nurses, Physiotherapists, Travel Health Specialists, and other clinician types available for our members to book appointments with. My job was to redesign the appointment flow to recommend the right…

Babylonxd

9 min read

Redesigning Babylon’s appointment booking system

Published in UX Collective

·Dec 18, 2019

Coming face-to-face with Babylon — a UX case study

After being at Babylon for two weeks the first project I was given was to enable our members to book their own face-to-face (F2F) appointments. — Why this mattered We started providing F2F appointments as part of our full clinical service offering, when we launched GP at Hand back in June 2017. F2F appointments accounted for ~15% of total GPaH appointments and were arranged via a call with support. …

Design

9 min read

Coming face-to-face with Babylon — a UX case study