The report — what the Glass Box team has done during the last two weeks?
The Business Model Canvas
The last two weeks of our work on the Glass Box project were dedicated to The Business Model Canvas. The task required from us careful analysis of our previous activities. We have discovered our weak point and became more confident with our key ideas. The work was revised by our supervisor Elena, who pointed out aspects that seem to be unclear or require more attention.
The meeting with our key partner
Importantly, recently we have met with our key partner — LEAP Factory. The report of the meeting might be found here. Moreover, LEAP Factory has given us the task to describe the impressions/feelings of the potential customer of the Glass Box, that will experience in our structure (see the attachment).
The Business Model Canvas — the summary
Key Partners
LEAP Factory: we are going to acquire from them a structure that will be created for us. LEAP Factory does not have a distribution channel like the one proposed by us, therefore, they are interested in the cooperation with us.
Mountains’ hut: Hut owners need us because according to the outcome of our validation, they do not necessarily want to invest their own money in the structure like a Glass Box. Nevertheless, they would like to work with us to attract more clients. Our validation process revealed that the best option would to introduce the rent and buy offer.
On the other hand, the Glass Box company needs Mountains’ hut owners because we need to have a place, where we are allowed to settle the structure. Moreover, the hut owners will be responsible for cleaning and provide the restaurant service.
Key Activities
Our key activities are:
- marketing: we are considering marketing actions, that will involve our potential clients, for instance, the Glass Box website followers will be able to vote where they would like to find the Glass Box. Our clients will feel, that we will take into account their opinions.
- establishing good relations with clients, to gain their trust and loyalty
- dealing with regularization: we are going to look carefully, at the law regulations, required authorizations that must be respected in order to place our structure in a certain place.
Distribution channel: social media (at this point mainly Facebook) and website where clients can look the accommodations, look for new destinations.
Customer relationship: loyal customers who rely on our high-standard service.
Key Resources
Website and social media. We want to build a COMMUNITY of people who love travel, adore natural, like unusual activities or want to spend a special and unique event. We are going to create the network for those individuals. On the platform created by us, the clients will be able to share their experiences, inspire others with new travel destinations, recommend the places worthy to see and to share their opinions about Glass Box.
Money ->we hope to find the investors. Moreover, the hut-owners will provide us with the place, where the Glass Boxes will be placed, it will be very beneficial regarding the authorizations, that we would need to obtain in order to settle in independent wild place in nature.
Value Proposition
The problem we want to solve is to provide to the hut owners the Glass Box, so they don’t need to invest the huge amount of money in buying the structure. Our main goal is to deliver high-standard quality. We aim to be a world-known, reliable branch, that clients can found around the world and they know what to expect (like McDonald’s, but providing the luxury standard)). When we think about the Glass Box users, we want to offer them a full immersion in nature, luxury, and comfortable structure in stunning places. We will give our final users the opportunity to relax in nature, far away from the noisy and polluted city. We want to create a community of nature lovers (Glass Box lovers). We are aware, that our 24h/7 society needs to feel again the bond with nature to decrease the level of stress and gain energy. Moreover, the Glass Box is a perfect place to celebrate, e.g., the anniversary. Glass Box might serve as a great present, e.g., a night in the Glass Box as a romantic birthday surprise.
Customer Relationships
Our customers want to find the same great STANDARD of GLASS BOX in different places around the world. They can write about their experiences associated with GLASS BOX as well as share with us their suggestions to improve the service and where they would like to find GLASS BOX around the world.
Channels
Hut-owners, website and social media will serve as our communication/distribution channels. On the social media, we will post interesting blogs/news connecting with the travelling, mental health, nature. On the website customers might leave comments, contact us for suggestions and propose new destinations. We would like to involve our customers as a community in the development of our business, for example, the customers will decide where the new Glass Box will be placed.
Customer Segments
Our business is located in a segmented market where our clients are:
- people who love nature, as much as the luxury;
- wealthy adults;
- couples who want to spend time together;
- stressed-out people from the city who want to relax in nature;
- hut owners who are not willing to invest their own money.
Cost Structure
We can divide our costs into two parts:
Fixed Cost: software platform, maintenance (fixed), the percentage of the hut owner for the places, transportation of the structure and marketing.
Variable Cost: occasional maintenance and structure.
