Growth Leadership has more to do with data and process than personality and charisma. The widespread availability of data, combined with a plethora of decision tools have truly enabled mass customization. Understanding and meeting customer needs can now be formulaic.
KNOW YOUR CUSTOMER MEANS CAPTURE AND UTILIZE DATA.
Data collection should begin when your customer is considering you as an option, and end when they are fulfilled. Take care to understand the data, interpret the data, and seek insights. Know. Don’t guess.
USE YOUR LEARNING TO CREATE NEW SPACES FOR GROWTH.
Clusters of preferences may appear that may have been hidden. New needs may be identifiable and reflect changes in perceived value. Monetize those changes by creating new revenue streams and value.
21ST CENTURY LEADERS EXPERIMENT CONTINUOUSLY. MUST VIEW GROWTH AS A PROCESS THAT INCORPORATES DISCIPLINED
ANALYSIS, FOSTERS INNOVATION AND PUTS THE CUSTOMER AT THE CENTER OF DECISION MAKING.
Learn to identify changes in preferences about every aspect of your value delivery. Reduce the risk of being disrupted by staying on top of your customers evolving needs. Grow, Learn, Innovate, Repeat.