Social Media Marketing: Do I Need It? What Platform is Best? And Other Common Questions From Clients

Two common questions come up when I meet clients about social media marketing for the first time: 1) Do I really need to be on social media? 2) What social media platform is best?

Now, this is a bit of a loaded question, since the answer depends on so many factors, such as who are your trying to reach, what are you trying to achieve, and what kind of value do you have to offer your audience. Despite this, let’s answer all of the questions as best we can.

Should My Business Have Representation On Social Media?

The answer is typically yes. If your business is trying to…


LinkedIn is more than just a CV database! Leverage it as a selling channel with these tips.

It seems like everyone is talking about it, using LinkedIn as part of your sales strategy. Tell me if this sounds familiar: Your buddy, let’s call him Rob, a leading sales guy at for his company meets you for lunch. After some of the typical small talk, you begin discussing work. Suddenly, Rob mentions that he finally signed up for LinkedIn and is getting so many prospects by messaging them through the platform. “Everyone’s on there!” he tells you. “All I have to do is send a quick message, and I get the sales meetings! I wish I would have…


SEO — It can Help Grow Your Business By Getting Your Site To The Front Page Of Google Search Results

These days every business needs a current website to stay competitive in the modern market. While this is an accepted standard, websites are mostly poorly optimized for SEO — and business websites are some of the worst culprits. It seems to me that business owners have finally managed to accept some of the hefty price tags for web design and development work, but have a difficult time paying for SEO expertise.

I imagine this is what’s going through their minds: “While I can see the beautiful design work for my website, and I can understand how this will attract customers…

Glenn Paquette

Canadian, Ex-Military, Licensed Pilot, Budding Writer, Social Media Connoisseur, SEO Savant, Obsessive Coffee Consumer, Stage Magic Fanatic, & Father of Two.

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