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Social Media Marketing: Do I Need It? What Platform is Best? And Other Common Questions From Clients

Two common questions come up when I meet clients about social media marketing for the first time: 1) Do I really need to be on social media? 2) What social media platform is best?

Now, this is a bit of a loaded question, since the answer depends on so many factors, such as who are your trying to reach, what are you trying to achieve, and what kind of value do you have to offer your audience. Despite this, let’s answer all of the questions as best we can.

Should My Business Have Representation On Social Media?

The answer is typically yes. If your business is trying to connect to people, then you should be on social media. That’s everyone, including sectors that don’t sell any products or services to individuals, such as industrial companies or mines, for example. Mining companies don’t sell to the individuals but can use social media to connect with people for human resource initiatives or to help with reputation management. Social media can play a role in any industry, for any business. …


Glenn Paquette

Canadian, Ex-Military, Licensed Pilot, Budding Writer, Social Media Connoisseur, SEO Savant, Obsessive Coffee Consumer, Stage Magic Fanatic, & Father of Two.

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