Hello Caroline

I was really glad to come across your post. As a non-digital native strategist I was wondering if anyone had considered applying the FCB grid to social media strategy. (If you’re interested, a more updated version of this is the Rossiter-Percy planning grid). Unfortunately most of ‘advertising’ has forgotten tools like this as we get caught up in the next big thing. I work with an independent agency in Melbourne and I am looking at adopting a similar approach to help us have more informed discussions with clients on strategic options for their brands. If you have further thoughts on this topic you’d care to share I’d love to hear from you. My email is: gmyatt@spinach.com.au. (FYI I also blog via my own brand strategy consultancy www.brandtruth.com.au).

All the best
Glenn