Congrats, Grammy nominees. Love, Pandora.

11 Grammy nominees partnered with Pandora in 2017

By Glenn Peoples, Music Insights and Analytics at Pandora

Artists featured in this article: Khalid, Big Sean, Logic, SZA, Bruno Mars, Miranda Lambert, Gorillaz, Thomas Rhett, The Chainsmokers, Kelly Clarkson, and The War on Drugs

Pandora is proud to have partnered in 2017 with 11 amazing artists who received Grammy nominations yesterday. Two of the Best New Artist nominees will have performed Pandora events within 24 days of one another. Five nominees were part of this year’s Sounds Like Pandora marketing campaign. Three of them recently partnered with Pandora to promote their new music across the platform. One nominee was a Sounds Like You artist and performed at two Pandora events this year. Pandora gave another nominee an award for its trendsetting music. These 11 amazing artists have 4.7 billion spins at Pandora so far this year.

Khalid performing at T-Mobile Presents Club Magenta Powered By Pandora on November 18, 2017. (Photo credit: Rachel Murray/Getty Images)

Khalid performed on November 11th at T-Mobile Presents Club Magenta Powered By Pandora in Los Angeles. The 19-year-old Army brat — growing up he lived in Georgia, Kentucky, New York, Texas, and Germany — is nominated in five categories: one for his album, American Teen; another for Best New Artist, and three for his participation in Logic’s “1–800–273–8255.”

Logic Academy voters nominated Logic in two categories for his song “1–800–273–8255”: one for the prestigious Song of the Year category and another for Video of the Year. Logic also had a hand in Alessia Cara’s nomination for Best New Artist—she sings in “1–800–273–8255.” He also performed at the T-Mobile Presents Club Magenta Powered By Pandora.

Big Sean at Pandora’s Sounds Like You: Summer concert on July 29th at the Los Angeles Memorial Coliseum. (Photo credit: Getty Images)

Big Sean The Detroit rapper received a nomination for Best Rap Performance for his song “Bounce Back.” Big Sean took part in Pandora’s Sounds Like You campaign. He also headlined two Pandora events: the Sounds Like You: Summer concert at the Los Angeles Memorial Coliseum in July — Pandora’s most-attended single-day show yet. In October he headlined the Metro PCS Presents Sounds of Chicago Powered by Pandora Featuring Big Sean.

SZA Pronounced “sizza,” SZA is nominated for a Grammy in five categories. She’ll perform next month at Pandora’s Sounds Like You: 2017 concert in New York December 5th. The R&B singer-songwriter is nominated for Best New Artist, Best R&B Performance (the song “The Weekend”), Best Urban Contemporary Album (CTRL), Best Rap/Sung Performance (“Love Galore”), and Best R&B Song (“Supermodel”). Her nominations are notable for their diversity. The songs “The Weekend” and “Love Galore” each qualified as recordings (R&B and Rap/Sung performances). CTRL is an album. Best R&B Song is a category for songwriters, not the performances within a recording. And the Best New Artist category is given to individuals rather than recordings or songwriting.

Bruno Mars Too bad Hardest Working Man in Show Business isn’t a Grammy category. But Bruno is nominated in six categories, a tally behind only Jay-Z at eight and Kendrick Lamar at seven. Three of nominations are in major categories: Record of the Year (“24K Magic”), Album of the Year (24K Magic), and Song of the Year (“That’s What I Like”). Bruno, one of the rare artists with over 5 billion spins, partnered with Pandora this year to create a mixtape that celebrates the release of his latest album, 24K Magic.

Miranda Lambert Miranda is nominated for Best Solo Country Performance for her song “Tin Man.” Miranda took part in the Sounds Like Pandora campaign (check out her video) for the launch of Pandora Premium. She also put together a Sounds Like Miranda mixtape that features her track “Tin Man” and some songs by her favorite artists. Miranda has nearly 2 billion spins at Pandora.

Gorillaz This British group — a cartoon band with fictional characters behind each musician — was also part of the Sounds Like Pandora campaign. You may have seen the phenomenal “Sounds Like” video featuring Gorillaz racing cars down a country road to the music of Le Tigre? Gorillaz is nominated for Best Dance Recording (“Andromeda”) and Best Alternative Music Album (Humanz).

Thomas Rhett Another Sounds Like You artist, Rhett received a Best Country Album nomination for Life Changes. Pandora listeners clearly enjoy Thomas’s music. Last year, two of his songs, “Die a Happy Man” and “T-shirt,” were in the top ten of Pandora’s most-thumbed country tracks (“Die a Happy Man” was #1).

The Chainsmokers Andrew Taggart and Alex Pall, a.k.a. The Chainsmokers, are nominated for Best Pop Duo/Group Performance for the track “Something Just Like This” featuring Coldplay. Pandora gave the group the Trendsetting Award at the City of Hope charity event in September.

Kelly Clarkson Kelly nominated for Best Pop Solo Performance (“Love So Soft”) partnered with Pandora in October for the release of her single. Perhaps you saw the video where Kelly played “Thumbs Up, Thumbs Down” (a play on Pandora’s rating system)? Nashville got a thumb up (“love Nashville”). Astrology got a thumb up, too (“I’m not like weird about it, but I’m like, I think it’s cool”). Messing with Texas got a thumb down (“that’ll get you nowhere”).

The War On Drugs This Philly band was nominated for Best Rock Album (A Deeper Understanding). They worked with Pandora to promote their major-label debut on Atlantic Records.


Thank you for reading. Please clap or share if you enjoyed it. You can look at my other Medium articles here. Click here for Measured, a collection of data-driven articles from Pandora and Next Big Sound. My Twitter handle is @theglennpeoples

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