I remember vividly how a Product Owner of a data-centered BI kept asking me at an interview: “Isn’t it super cool?”
I said “Yeah, it’s …okay.” and he indignantly responded:
“OKAY? What is cool for you, then?”
I said “Hmmm… NASA. And maybe cancer research.”
He went ballistic.
P.s. I work at a company that is doing cancer research now.