Pageless Web design is a design technique that concentrates everything on a single page. All the information on the site is presented on that page and therefore it is also known as single page design. Some of its best features include guided narrative that evolves like a story, use of responsive elements and an intuitive scrolling experience for the users.
Pageless design can be the future of web design. Quite often it is used to upgrade an old site and make it look like new. It is perhaps the best design technique available today. Most of the web designers for hire have already opted for pageless web design.
What Makes Pageless Web Design Suitable for All Websites?
It uses stories as its most important feature to inspire and captivate the users and motivate them to action. Stories tend to have a long-lasting impression in the minds of the users. When it is used in the design, it is presented in proper order so that one thing connects to another. It is not a set of information displayed haphazardly on the screen. The information that requires the highest priority appears first followed by something that falls next in the list of priorities. The user or the visitor cannot help but make a natural, uncontrolled progress to the end of the site. He/She is able to absorb the message that the site is trying to convey, and it has a powerful impact on the person. The action is seamless and whole.
Pageless design is highly responsive. It uses responsive elements on the screen, such as fluid grids, flexible frameworks, and so on. It works seamlessly across all devices. Pageless web design is extremely mobile-friendly because it does not question the importance of the mobile user; instead, it goes straight into creating websites that can be marketed effectively to such users. It ensures that the site generates as much traffic from mobile phone users as it does from desktop users.
The effective use of intuitive scrolling is another factor that makes pageless web design a satisfying experience for users. It creates websites that have a linear scrolling pattern and viewers have to scroll down to view all the elements on the page. These days, with so many popular social media platforms such as Facebook users, have adopted more naturally to scrolling in a page. Therefore, when they find the same features on a website, they tend to connect more with the experience. Moreover, they do not have to click on different elements to view them. Clicking is not only time consuming, but it also involves a conscious decision on their part. And they can avoid this by scrolling. Scrolling is also faster and can provide more information at once than a single click can. The page-load is less likely to slow down. The best thing about it is that it works perfectly on mobile phones as well.
Pageless web design goes beyond traditional design techniques. It integrates within itself certain “bubble wrap” techniques to captivate the users. Some of these techniques include creative animation, chiming buttons, boxes flipping on the screen, and so on. These interactive elements on the screen are fun and engaging for the users, and they are bound to create a positive impact on them. They help to create an emotional connect with the users.
Should You Opt for Pageless Web Design?
Perhaps, the most crucial reason why you should opt for pageless design is that it leads to higher conversion rates. Due to the simplicity of the design, its storytelling aspect and its high level of interactions it allows users to focus and ultimately generate new leads. They are less likely to be confused or mislead. With such a design, it is easier to promote a brand and its products, to improve its sales and to grow its online community. Automatically, it reduces the chances of bounce rates and encourages people to share the website with others.
Choosing a pageless design for your site can be the best option for your business. Unlike traditional websites that required a large sum of money to be customised, pageless design is highly cost-effective. It enables you to create the best user experience across all devices at an affordable price. Getting the best results for your site is at your fingertips. All you need to do is make the most of it.
Also Read : Reasons to use gradients in your web design.