Fashion and Clothing — a detailed discussion
When it comes to Karuna Khaitan (https://karunakhaitan.in), we speak Fashion and Clothing. The choices we make when buying and wearing clothes can have a positive or negative impact on the environment and society. It is a movement away from the throwaway culture of fast fashion to a more mindful way of consuming clothing.
Fast fashion is an approach that focuses on bringing affordable, on-trend clothing to market quickly. Sustainable fashion considers the environmental and social impacts of clothing throughout its lifecycle. It uses organic, recycled or biodegradable materials that are less harmful to the planet. It also ensures fair wages and decent working conditions for garment workers. It promotes quality over quantity and encourages consumers to buy less, buy better and reuse more.
Organic cotton: cotton grown without pesticides, synthetic fertilizers or genetically modified seeds. It uses less water and energy than conventional cotton and involves fewer toxic chemicals.
Fair Trade: A certification system that guarantees that producers in developing countries receive a fair price for their products and that workers are treated with respect and dignity.
Vegan: A way of life that does not use materials or products of animal origin for clothing, such as leather, wool, silk or fur.
Slow: A philosophy that advocates slowing down the production and consumption of fashion. It values craftsmanship, creativity and longevity over trends and mass appeal.
This includes educating yourself about the brands and products you buy and supporting those that align with your values.
Some of the best sustainable fashion brands of 2023 are:
The VOU: An online platform that showcases ethical and eco-friendly fashion from around the world. It features curated collections of clothing, accessories, beauty products and home accessories made from natural, organic or recycled materials that support social causes.
H&M Conscious: A clothing line from the fast-fashion giant that aims to be more sustainable by using organic cotton, recycled polyester or other eco-friendly materials. It also has a clothing collection program that allows customers to donate their old clothes for recycling or reuse.
Mugler: A luxury fashion house that has collaborated with H&M to create a clothing collection made from recycled materials.
Reformation: a brand that makes fashionable clothes from sustainable fabrics such as Tencel, linen or deadstock. It also uses renewable energy sources and carbon offsets to reduce its environmental footprint.
Patagonia: An outdoor clothing company known for its environmental activism and social responsibility. The company also donates 1% of its sales to environmental organizations.
What can we do for sustainable fashion?
Here are some ways we can be more sustainable in our fashion choices:
Upcycle and reuse: One way is to buy second-hand clothing, such as at a thrift store. Transform our old clothes into new ones by altering them or adding embellishments.
Store less and buy better quality: It’s no secret that fast fashion items cost less due to the use of cheap materials and labor. However, they also wear out faster and end up in landfills sooner. Instead of buying more clothes than we need, we should invest in fewer, higher quality pieces that will last longer and fit better.
Buy fair trade and organic clothing: By choosing fair trade and organic clothing, we support ethical and sustainable practices in the fashion industry. We also protect the environment by not using harmful chemicals and pesticides.
Supporting local and independent designers: By supporting local and independent designers, we help them grow their business
For more information and products on sustainable clothing, visit https://karunakhaitan.in/collections/bottoms
