Zulu5 Is Preventing Advertisement Fraud /Episode 87
Welcome to another carpool series episode of the #StartupShow!
If you have ever tackled the online advertising industry, you will love the way this startup protects brands. Andreas Gysler, CEO & Co-Founder at Zulu5, joined us for another ride through the streets of Zurich.
Once an employee at Hewlett Packard Company, Gysler’s passion for entrepreneurship spurred him to start his own company, Zulu5, two and a half years ago.
Zulu5 protects brands by monitoring their advertisements and alerting them if their ads are placed on unwanted websites. After joining forces with NZZ media group, they upgraded their service, so aside from preventing fraud in advertising, they also provide market insights.
“If you are responsible for marketing, the worst thing you can see is a newspaper article reporting that your ad has been seen on a terrorism website”
Website: http://www.zulu5.com/
Enjoy the ride!
Skip to Questions:
0:53 Who is Andreas Gysler?
1:33 What are the main differences that you see between corporate life vs. startup life?
2:04 Can you tell us more about Zulu5?
6:43 Give us an example of how someone benefited from using your services?
8:17 What’s the current stage of development of Zulu5?
9:37 How was your experience with NZZ media group as an investor?
11:41 Where do you see the online advertising market going?
