10 Tips To Increase Foot Traffic To Your Retail Store

Getting customers to walk through the doors of the store is a major challenge for most brick and mortar business owners. Today, the customers are spoilt for choices at their fingertips because of the smartphones and the apps related to it in the market. People are too lazy to step out the comfort of their home or leave behind the facilities of their office to visit your retail store to buy the products and services that they can easily search and get through the online platforms.
Thus, there are a lot of challenges for the retail stores to increase the foot traffic that they receive. They have to focus on products or services, which are relevant to customer’s lifestyle and shopping patterns. Relevance is one of the core components for attracting relevant customers and traffic in order to achieve success in the retailer efforts to increase foot traffic. When you are trying to attract customers and drive more foot traffic, the entire focus is to enhance your business prospects.
What Is Foot Traffic?

The foot traffic is the number of people paying a visit to your brick and mortar establishment on a physical basis. It is a way to measure the customers who are walking into your physical store. The reason for foot traffic can be varied. People might enter it simply for looking around the collections, buying things for them or for checking out the things that interest them and which they might consider buying in the future.
Why Foot Traffic Is Important For Your Business?

There is no doubt in getting to know that prior to the online sales system, people used to visit the stores physically in order to make a purchase. With the advent of the online sales and trade, people have stopped paying a visit to the retail stores, leave apart their purpose of purchasing. Thus, it can be concluded that foot traffic has a direct impact on the sales and therefore also hold an extraordinary position in driving profit towards your business. Increasing foot traffic of your store will naturally increase the overall profit of your business. Therefore, foot traffic does matter a lot for every business with retail stores.
Tips To Attract Foot Traffic To Your Retail Store
Below is the list of 10 tips that increase the foot traffic to your retail store and works best for you to attract new customers, even in this Digital Age.
1. Traditional Signage Still Stands Out-

We are not saying, you should cut off all your visual elements (logo and your name) from your store. We want you to add a sign for your store. This helps your customers to identify your store or brand. However, it only happens when you need to put up signage that really stands out in the market, in every possible sense. It should possess all features and characteristics to get noticed even if it is placed in a corner on the street. Although this is a traditional form of advertising, it still holds the similar kind of relevance in the industry. It has to be clear and concise enough for the readers to read it at once, even while they are driving by the signage. When creating the signage, you need to make sure that the customers can See It, Read It and Do It. It has to be placed in a way so that it is easily visible to the passersby, it should be written clearly so that people will not have trouble in reading it and it should be compelling and convincing, which ensure that the customers will do what you want them to.
2. Entice Customers To Create Eye-Catching Displays-

Eye-catching window displays is what spice up your customer’s interest in your business. Just imagine, what is the first thing that attracts you to a shop? It is its collection that entices you to step in the store. This is the best way to entice customers and to attract foot-traffic to your business. The window signage and the window display is what help your business to interact with your customers and future customers.
3. Hold An Event Or Participate In One-

Events are the best platforms to create a buzz among your customers about your business. Hosting events or participating in one, plays a major role in enticing new customers and in developing excellent prospects that attracts more foot traffic towards your shop. The events are also a great and excellent opportunity to educate the prospective customers about your store and to enhance its visibility brilliantly. This also helps them to gain the best of the opportunity at your disposal. It is advisable for you to hold an event on certain special days or occasions or to participate in one.
4. Increase Curb Appeal-

Curb appeal of your store is the make or mar factor for your business when it comes to foot traffic. Smart retailers understand this and they recognize the importance of this appeal as a result of which they invest a ton of their efforts and huge chunk of their time to make their storefronts more attractive and amazing. Improving the look and feel of your storefront contributes excellently in the development of your business. The first thing that you need to do is to keep things and the surrounding as well as the interior of the store traffic and clean. You also need to ensure that you don’t skip the maintenance of the store and its surrounding. If your store is located in a very poorly maintained surrounding, it is unlikely that you will receive any foot traffic.
5. Offer Superior Services & Experiences-

Customers long to be treated with value. Offer them the superior services and deliver them the experiences that they are looking for and this way you will be assured of brilliant foot traffic. Your business will only attract foot traffic if they have superior services and experiences at their disposal when they visit your store. Getting people through the doors of your store is just the first step; the actual conversion of the lead depends on the way they are treated within and the kind of experience that they receive. This can be done by offering them complimentary services, deploying relevant staffs within your business premises. This helps the customers to get quality experience at their disposal.
6. Partner With Celebs/Influencers-

Influencers are the backbone of your business. Partner with celebrities and brand ambassadors or influencers to take your business to a new level altogether. In this modern age of active social media, the role of influencers has emerged to be a highly-effective one. These people have the ability to generate more traffic and introduce your brands or product to people who follow them. You can rely on their influence to advertise your presence in the market and to influence people with their choices. Utilizing their businesses or services well will be beneficial for your business and brand. The influencers or celebs, hold a strong reputation in the market, because of which their reliability and the trustworthy factor are doubled, which attracts a lot of people to your business.
7. Offer Personalized Services-

It is extremely important for every business to deliver personalized services to its clients and customers if they want their foot traffic to increase and the customers to pay a visit to them all over again. Once the customer has entered your store, it is your responsibility to turn them into customers. For doing that, it is necessary for you to be friendly with them, talk to them and make them comfortable. This will help you to gain detailed information about their preferences, depending on which you can give them the kind of personalized services that they want to experience.
8. Ensure Providing Incentives For Referrals-

Your store is visited by a customer. He/she is really happy and content with your unrivaled service. The next time they will make sure that they will come across with their friends or families or they will refer your business to others. You will cherish and value the business that your loyal customers are bringing in for you. In order to make them interested in your business and to encourage them to establish a strong bond with your business, you need to offer them referrals. This will encourage them and even others to bring more business to your store and thus giving you the opportunity to get new names and contacts in your customer list.
9. Offer Deals & Discounts-

‘Deals’, ‘Discounts’, ‘Offers’ & ‘Sales’ are few words that can instantly attract shoppers. Announce offers or discounts for your business and be assured that your customers will ultimately come to you. Customers always get to desire the best for their money and thus these words work wonders for your marketing strategy. On a slow day or low foot traffic phase, announce a discount or a great deal and spread a word about it in the market in order to generate your foot traffic and attract a large number of people towards your store.
10. Leverage Digital Tools To Drive Physical Traffic-

The digital tools are the best way in today’s market to reach out to a large number of people in and around the world. Leveraging these tools to the fullest ensure that you have the best of the exposure to the market and can expect plenty of prospects coming along your way. Digital tools can be huge drivers for offline traffic and business opportunities.
There are several business platforms, which are available in and around you that you can utilize to the core. One of the best digital tools that can create wonders for your business is GLOCODES. This is a mobile search platform, which is creating a lot of buzz in the market and is known for its unique and excellent feature with which it promises to be helpful for the retail stores.
It makes sure that the pedestrians passing by your stores are informed about the offers and discounts of your store. This platform is highly effective in this digital world, where people are always busy on their mobile. Utilizing this platform, Glocodes, make it certain that your business will be able to attract large number of foot traffic that they always long for. This is comparatively a new tool that you can utilize to the core for the benefit of your business in the most exuberant way.
Conclusion:
Attract large number of foot traffic to your retail store by using the above-mentioned tips and techniques that would work brilliantly for your business in the most excellent and unique way. These tips will enhance your business scope and prospects and will also optimize each of your strategy to develop your market base more than your competitors. These tips also help you to assure a cutting-edge and competitive place in the market.
