Get Bright Issue 75

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A week in review: news and must-read information to keep up-to-date on the digital marketing landscape and beyond. We deliver insightful and a forward-thinking point of view commentary across various platforms.

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Twitter’s NewFront

At Twitter’s first ever digital content NewFronts presentation they made a bold declaration — Twitter is not about 140 characters, Twitter is about live video. Specifically, premium live video.

The company unveiled sports deals with the WNBA, MLB, NFL, PGA Tour, Player’s Tribune, and Stadium Network, as well as news and entertainment deals with Bloomberg, Verge, BuzzFeed, Cheddar, Viacom, Dick Clark Productions, Propagate, IMG Fashion, and Live Nation.

But why tho? Twitter is the go-to destination to find out what’s happening in real-time for a primarily Millennial audience, many of whom are already disconnected from traditional television. Jess Bahr, GLOW’s Director of Paid Social, was lucky enough to attend the NewFront and she wrote about it here.

Self Serve Snapchat

Snap is going a step further by flinging wide its gates to advertisers of all sizes and budgets with a new suite of self-service tools.

Snapchat’s new ads manager will let any advertiser buy, manage, and view reporting for their campaigns. All ad formats, including app install ads, sponsored geofilters, and fullscreen video, are available alongside existing targeting capabilities like goal-based bidding.

The move could help considerably grow Snap’s fledgling ad business, which is expected to reach $1 billion in revenue this year. Click here for more.

No Need for Words, Reactions are Here

Facebook users can now react to comments with an emoji.

The feature allows a quick reaction under posts and status updates with the Like graphic or a number of expressions Facebook calls ‘Love’, ‘Haha’, ‘Wow’, ‘Sad’ and ‘Angry’.

FB launched Reactions as an extension of its like button in February 2016, and the feature was added to its Messenger application in March.

Facebook announced in February that Reactions had been used more than 300 billion times in the first year since their launch. WOW. Read more here.