Wow! LOVE the article, and your timing was incredible — I went to Barnes and Noble yesterday and bought the “Dummies” book for FB marketing.
It was EXPENSIVE and I felt raped. Even stood outside the door of the bookstore and considered returning it, but I dutifully pressed on, determined (as you so well put it) to “learn”.
Forget that! Your article says it all, and I’m returning the book.
Thanks for the great advice and resource!