A team of researchers at the John Hopkins School of Medicine set out on a 30-year study to find if a single related cause existed for five major issues: mental illness, hypertension, malignant tumors, coronary heart disease, and suicide. After studying 1,377 students over thirty years, the most prevalent single cause wasn’t what everyone thought. They found that the most significant predictor of these tragedies was a lack of closeness to the parents, especially the father.
I believe service industries talk about ourselves too much. The initial pitches are all about us — what we do, how long we’ve done it, our trophy case, our pedigree, our process — instead of making it about the client, their brand, their needs, and how we can partner with them to help.