Visual and Interaction Design Projects

A collection of projects from my time at VICE Media

Smirnoff Equalizing Music

Featured Artist Page

In celebration of International Women’s Day, Smirnoff develop a paid promotion partnership with VICE, shining the spotlight on women in the electronic music industry. A group that is constantly overlooked by their male counterparts.

With this project, I was tasked to create the Visual and Interactive design of the microsite showcasing the top 50 women in electronic music today. The goal was to engage with users through profile pages about women’s experiences in a male dominated industry. As well as interacting with Spotify playlists created by the Artist.

Mobile Landing Page
Featured Artist Page Interactions

Shopable Digital Product

Kit + Ace Brand Activation Campaign

In order to diversify digital product offerings at VICE Media, a solution was needed to work with various fashion and ecommerce brands. Often showcasing the latest retail lines, and highlighting the high end quality of different fashion products.

I created the Shopable ad product to entice brands and offer users a micro-shopping experience for their upcoming retail lines. Impactful imagery was used to capture more engagement with a user to follow through and learn more about specific retail products.

Brand Activation Highlights

Feed Me Digital Product

Brand Activation Highlights

The VICE Marketing Solutions team was looking for new ways to leverage brands in exciting ways. They were looking for solutions that integrated with complex data APIs.

With the Feed Me Digital Product, real time data was integrated into digital executions that included geolocation and weather data. Users could interact with more dynamic creative within the executions changed depending on the weather. Users could even locate rental cars while they are reading an article in real time.

H&M Dynamic Content Product Demo

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Hello! I’m Gabriel Mendoza. I am a Product Designer with an emphasis on User Interface, Interaction, Visual, and User Experience design.

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Gabriel Mendoza

Hello! I’m Gabriel Mendoza. I am a Product Designer with an emphasis on User Interface, Interaction, Visual, and User Experience design.