Interviews and survey
In order to make the next step, we took 64 interviews, from 32 men and 32 women. We chose the same number of the two genders from different backgrounds, ethnicity and ages (15–65), because we believed that this diversity would give us more secure results.
So, let’s see the questions and what the results revealed!
Question 1
Would you ever consider to try this kind of chocolate?
The majority of people that we asked declared that they were willing to try our product out of curiosity for the flavor and their desire for healthy, balanced diet.
Question 2
How much money would you pay for it?
The participants of our survey assumed that our fundamental ingredients have higher quality than the other common chocolates and unique flavor simultaneously. For this reason, they replied that the ideal price could be 3 to 4€.
Question 3
Do you believe that this chocolate is useful concerning the clients and their needs?
The most of the responses had a positive sign, because our product is able to cover the most demanding needs of our consumers . But, there is a doubt that the price wouldn’t be adapted to the financial needs of an average person.
Question 4
Would you suggest this chocolate to other people?
All people answered that they would recommend the product, especially to children, elderly and people with health issues.
Question 5
How would you feel if there actually was such a chocolate?
After our research, we noticed that there were various feelings. Some participants had a curiosity about our product and some others felt pleased.
Question 6
Would you be interested in engaging this chocolate in your daily diet?
It depends on the flavor and the price. As regards to the flavor, they want a tasteful chocolate. Concerning the price, they would prefer a fee that would be adopted to the daily needs.
Question 7
Could you replace your current choco-habit with this kind of chocolate?
They answered that it would be a difficult change, but they were able to recognize the high quality of the ingredients. However, the majority of people would decide after the first trial.
Question 8
Would you change anything from the product?
The overwhelming number of participants underlined that it would be a good idea to change the cover and the shape of our product. Moreover, they suggested adding some nuts and dried fruits.
Question 9
Would you visit “El Mejor café” that would offer a variety of healthy treats other than chocolates?
They would love the idea to visit the “El Mejor café” out of curiosity. Also, they strongly believed that it would be very interesting to watch the preparation of our chocolate and that this process would appeal to schools and children! Additionally, they would find very attractive to taste the other unique treats, juices and more specifically the juice of the fruit black sapote.
Question 10
Would this packaging catch your attention?
On the one hand, the fifty percent of our audience claim that our cover isn’t suitable for adult, but only for children. On the other hand, some said, without second thought, that our idea is very clever and it would definitely catch the eye!
George Mitsoulas Anna Bear Niki koutoulouli Voula A Kat Eugenia Kolovou Maria Kaloudi
