Restaurant Mood Boards

I had two concepts for restaurants.

This concept is a Californian style cuisine food-truck specializing in fruit and veggie bowls. Everything has simple and local ingredients and it is based in southern California in the golden state. I am going with the name SoCal LoCal because it relates back to the food being locally based and the location and hints to it’s healthiness with the Lo Cal which can also mean low calories.

This concept was a breakfast sandwich small town cafe. This look was very clean and simple and modern. The colors are lighter and the look overall is more crisp.

I am going with my first idea because I think it would be cool to design the front of a food truck along with other collateral pieces.