Chico Tirado — Influencer Marketing grew in leaps and bounds in the last few years. The Google Trends report for influencer marketing literally looks like a hockey stick. However, the market still has a long way to go to be considered efficient, by any standard. Most of the hangups lie in the manual…

Taye Marshall — In a blog titled “How Noise is Killing the Appeal of Traditional Marketing Strategies” we discussed why traditional forms of advertising media are failing: Brand generated ads threaten the intimacy of social sites. Consumer trust is being eroded contributing to paid advertising blindness. People simply do not like the intrusive…

Dean Thomas — We all know one. Micro Influencers are every day social media users who rarely exceed 10k followers. Their content is consumed by people who actually know them personally. Micro Influencers post organically about things that make them happy or interest them, and they post about brands whether they are getting…

Lucas Fulks — Snapchat has reached “Facebook Status” in terms of daily video views. This is not only impressive but almost unbelievable and very important to advertisers. While this achievement is obviously a big deal, this story didn’t get near the attention it deserves. …

Taye Marshall — Brands are capitalizing on social media traffic Social Media has become a part of our daily lives. We use it to keep in touch with our friends and loved ones, share news, get out the vote, and, increasingly, we use it to shop for goods and services. According to Pew…

Chico Tirado — Crowded social platforms, a consumer revolt against intrusive ads, and ad blockers are driving down ad impressions and subsequent engagement rates. Media consumption isn’t the same as it was 5 years ago. User-generated content now makes up 30% of the media content consumed by millennials (Crowdtap) This is over any…

Chris Gonzalez — In the coming months of 2016, Snapchat is going to present itself as an enormous opportunity for luxury brands. Brands like Louis Vuitton™ (@louisvuitton) and Gucci™ (@gucci) have already adopted Snapchat channels, and are using it to present behind-the-scenes action, and early glimpses of new collections. …

Taye Marshall — Billboard success can’t be measured in dollars…or anything else. In today’s marketing world billboards drive little awareness and even less action. Can I back that up? No. I can’t, because it is almost impossible to measure the results of billboard advertising. Some will say that billboards are not about conversions…

Taye Marshall — Social Media are forms of communication that allow people to create, share and exchange information, ideas and pictures/videos over a wide range of technological devices. The relative ease of use and inexpensive options of these devices has led to a global proliferation in the use of social media sites. …