How to generate sales in a new Market Using Google Adwords

For the last 3 years I was exepctic about what Google Adwords can do to my business but yesterday after listening to 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More form Perry Marshall and finding this quote from Tony Dean moved my mind and I started to thinking on what I can do

After some ideas that came from my mind I got an Idea that I will be testing.

The main idea is to show an ad to a market that I want to reach.

Here is what I’m going to do:

  1. Find 50 bloggers, 50 trade shows, 50 convensions and subscribe to it, almost all of them send NewsLetter, Registration or something for free.
  2. Build a list of the email they send.
  3. Build a Gmail Ad targeting people who open that Emails.
  4. The ad should ask for a meeting about how can I solve the industry problem.

Let’s see how it goes.