Founder of The Incite Group. Author of “The Future of Marketing” (Pearson). www.nickjohnson.co | www.incite-group.com
“It’s Cool When a Corporation Tweets Like a Teenager. It Makes Me Want to Buy the Corporation’s Products”
What follows is the fourth and final extract from my new book — “The Future of Marketing: How Authenticity, Relevance and Transparency Will Help You Survive the Age of the Customer”. You can purchase your copy here.
“Brand is what you do”
— Dominic Collins, Chief Marketing Officer of Legal and General