Nick JohnsonWhy the Incite Summit helps to solve Marketing’s speed challengeHi all,Oct 14, 2015Oct 14, 2015
Nick JohnsonMarketers are Under Pressure to Increase SpeedWhat follows is the fourth and final extract from my new book — “The Future of Marketing: How Authenticity, Relevance and Transparency Will…Aug 20, 2015Aug 20, 2015
Nick JohnsonAgainst Humanizing Your Brand“It’s Cool When a Corporation Tweets Like a Teenager. It Makes Me Want to Buy the Corporation’s Products”Jul 3, 2015Jul 3, 2015
Nick JohnsonPower Has Changed HandsA first extract from my new book, in which I look at why the relationship between companies and customers has changed fundamentally.Jul 3, 2015Jul 3, 2015
Nick JohnsonMatching customer experience expectations is getting harder, say marketersWe’ve been conducting some surveys with your peers over the course of the last few weeks. They’re still ongoing, but the preliminary…Sep 17, 2014Sep 17, 2014
Nick JohnsonIt’s time to change the definition of ‘marketing’Some thoughts on how ‘marketing’ — as a responsibility and a department — will evolveSep 10, 2014Sep 10, 2014
Nick JohnsonHow will business leverage social in 2015?The next set of data from the forthcoming State of Corporate Social Media briefing have been released and add weight to the argument that corporate adoption of social has slowed.Jun 20, 2014Jun 20, 2014
Nick JohnsonHave we reached ‘peak social’?The latest dataset from USM’s ‘State of Corporate Social Media’ survey shows that progress is slowing. Jun 18, 2014Jun 18, 2014
Nick JohnsonWhat do social media teams do?Initial findings from the new State of Corporate Social Media briefingJun 17, 2014Jun 17, 2014