Behind any well-crafted, emotionally resonant design lies the power of story. It’s how we best relate to the people we’re designing for. When we see our users as protagonists, it’s easier to identify and empathize with their struggles. Personas, storyboards, and flowcharts help us better understand a design’s narrative.
…cally, we were able to develop a design approach that reduced devices down to their basic elements. This became a foundation of what we call the Elemental Design approach we introduced at Google. Resisting the pressure to make things overtly “premium” or follow the consumer electronics aesthetic of the time, we felt Google was about making technology accessible and humble. We strove to create simple understated devices that complimented the home.