AMAZON VENDOR CENTRAL VS. SELLER CENTRAL
Do you think it would be luxurious to sell products on Amazon? Of course, it is! But, are you the one who is still stuck to make a quick decision on whether to sell or not sell on Amazon? If yes, should it be via Seller Central or Vendor Central mode?
For all your queries, we have put together a guide article for you to not only know the difference between Seller Central and Vendor Central but also their pros and cons.
As Amazon is the most popular e-commerce website where maximum potential customers and big sellers can be found, every business wants to be a part of Amazon today.
Amazon grants dual modes of selling products to its worldwide sellers- Vendor Central or First Party and Seller Central or Third Party.
Though the final result appears similar by selling both the ways- your products will be available to the right customers on Amazon. Still, the process of both differs a lot!
Let’s get started with knowing the features Amazon provides to its sellers.
WHAT IS AMAZON SELLER CENTRAL?
Framed by Amazon, this eCommerce-based web platform allows the sellers to sell their products directly to Amazon customers.
The Seller acts as a third-party seller to the customers and manages pricing, products, logistics, and a lot more.
This web interface is used by marketplace sellers for fulfilling orders obtained from Amazon’s customers.
Here, you get to choose between two options to fulfill the orders received. Either you can handle each order- it's shipping, customer service, and returns or you can get all this done by Amazon by enrolling your products in the Fulfilled by Amazon (FBA) program.
Amazon Seller Central account can be used by anyone.
Read More — https://go4amazon.com/amazon-vendor-central-vs-seller-central.php