Desining for Emotion by Aarron Walter

I became a designer straight ahead after my design studies in Sweden. I was working on concepts, products or new business development most of the time. …

Ten days seem to be enough for a discovery visit but not for a huge place as the San Francisco Bay Area. This was the very first iteration and we love to iterate in 2FRESH. …

Things come and go. You never know what and when will pop up. Be ready to challenge yourself and find a way how to adapt. — I try to keep this approach in my mind when something pops up out of nothing as teaching at the European Summer School in Split. I do not remember where I found the mention about a Development of Mobile Concepts and User Interfaces course. It doesn’t matter. …

I thought that this could be a nice list of empty clichés that says nothing without context but people accidentally love to read these sentences. Perhaps, it is because we can connect them to our own moments and reflect. I wrote these words on the way to Split in Croatia…

The Czech design education is different in compare with the approach in Sweden. I would compare the K3 approach to the approach that T. and D. Kelley speak about in the book Creative confidence. Czech design students have to fulfil given briefs alone and mainly with a pre-defined outcome. Create…

The official description defines #bydesignconf as “a conference, where world’s most successful designers share their personal experience and pragmatic insights on how to put theory into action.” I perceive the the third year of #bydesignconf as a conference without clear spirit, where great speakers have enough time for presentations. Perfect…

“You have to leave something behind to go forward.” - Newton’s third law of motion This Newton’s law resonated for a while inside me and influence my decision making a lot. The #SwedishGoat reached the finish line. I love Sweden, Scandinavia and especially Malmö. Now, I am in Prague. So, this should be the right time for the retrospective…