I am trying to get my clients to understand that people want to know the people behind the brand.
Frank Schwarz
11

Couldn’t agree more, Frank. There’s a lot of advice going around stating your brand and, thus, your website isn’t about Y-O-U, and it drives me insane. How can you expect to appeal to an audience if you’re hiding behind what you think they want, rather than embracing and sharing who you really are!