Godfrey AdejumohThe strategic role of sponsorship in reputation buildingEvents and initiatives across different spheres of life, sports, entertainment, art, agriculture, none for profits, corporate business…Jul 26, 2022Jul 26, 2022
Godfrey AdejumohWhat is the Currency of a Public Relations Practitioner?Public Relations is in a dilemma. While it appears to be making success in its quest to boost the reputation of organisations across…Jul 26, 2022Jul 26, 2022
Godfrey AdejumohGovernment’s spokespersons: The battle between journalism and PR practiceThe role of communications in every institution — family, marriage, business, politics, and more is key and cannot be over emphasised. It…Jul 26, 2022Jul 26, 2022
Godfrey AdejumohPR Crisis management: Benzoic acid, five things NBC must doBackground: The most challenging part of a PR job is crisis management, especially when it involves government and its regulatory agencies…Jul 26, 2022Jul 26, 2022
Godfrey AdejumohDriving Effective Stakeholders Management in Public RelationStakeholders Management is the process of maintaining mutual understanding between an organization and its publics. It is a critical…Jul 26, 2022Jul 26, 2022
Godfrey AdejumohRethinking the Future of PR, Communications Practice in NigeriaThe United Nations estimates that Africa has the youngest population in the world, with 70% of sub-Saharan Africa under the age of 30. Such…Jul 23, 2022Jul 23, 2022
Godfrey AdejumohMedia Enquiry in PR Crisis ManagementMedia enquiry is the art of cross-examining facts between an organisation and the media.Jul 23, 2022Jul 23, 2022
Godfrey AdejumohHow communications strategists can sustain high-performance momentum year-on-yearNothing beats the feeling of getting a good end-of-the-year review from your boss(es). It is a palpable experience that everyone looks…Jul 23, 2022Jul 23, 2022
Godfrey AdejumohUnlocking complex PR briefs for strategic organisational goalsThere are briefs, and there are briefs. Some come easy and straightforward, while there are a few that are not; rather, they come with…Jul 23, 2022Jul 23, 2022
Godfrey AdejumohStrategic communications: The lifeline of effective nation-buildingOriginally published January 2021 by Financial StreetJul 23, 2022Jul 23, 2022