KEY TRENDS IN SEARCH MARKETING FOR 2015
Here are a few key emerging trends for search marketing in 2015 along with some handy with tips for brands and businesses:
Marketers will go mobile: Mobile search is getting bigger by the day and it is quite visible in customer acquisition numbers for brands and businesses. Businesses in 2015 will be spending a lot more on mobile search marketing than they did last year, as the consumption of mobile media increases at a burning pace. Optimization of mobile search campaigns would be key as the consumption behavior on mobile is different than web, and not accounting for this distinction can prove fatal to the success of campaigns.