Top 20 FAQs on Content Marketing

If content marketing is still a mystery to you, these 20 frequently asked questions will give you a good idea about this popular marketing form that has transformed the way businesses and consumers interact.

1. What exactly is content marketing?
It is a marketing technique involving the creation and distribution of useful and compelling content in an effort to attract and engage a defined audience with the aim of converting the prospects to customers.

2. Is content marketing purely an online activity?
Social media and self-publishing have made content marketing predominantly an online activity. Businesses may start their content research offline, by attending industry events, brand-owned events, conducting customer interviews and surveys, and using brand-owned data.