3 Reasons Why Group Registration is a Must Have Feature in Your Event Software

Ragini Goenka
3 min readApr 23, 2019

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Every modern event planner knows the importance of using event management software for planning and executing events. And while selecting a technology many tech-savvy organizers look for different features that can help at every stage of the event lifecycle. But more than often, a basic feature like group registration is overlooked. Even though group registration is no longer an exception but a norm, many planners don’t realize its importance unless they start planning events. Many event management solutions make it difficult for a group to register for a single event. Worst still, they make the registration process so difficult that registrants eventually exit the page.

Before we talk about the top three reasons why group registration is a crucial feature, it is important to understand what we mean by it. By group registration, we don’t mean that everyone can be collectively registered as a group. Rather, it means that the feature allows groups to seamlessly register, providing them with a wonderful experience without the hassle of completing forms and making payments, as it would for an individual. So while you look for these features, make sure you know what to expect and what to question from the vendor.

Presenting our top 3 reasons why a great group registration is a must-have feature for your event management software!

Reason #1: Make registration quick and easy!
Ease of use of any event management software is not only an important feature for event organizers but also for the end users — your registrants. You should definitely look for a solution that makes registration a breeze. The software you select should allow a group of registrants to personalize their registration process even if your event has various activities, time, sessions, etc. Consider a solution that enables you to seamlessly manage your attendees, including deleting or adding people’s name from the group. Good software should allow each individual in the group to sign up for the sessions they are interested in and make changes to their schedule for a customized and personalized event experience.

Reason #2: Avoid re-entering of information
As an event planner, no one knows the value of time better than you. To save your attendees’ time, ask the group leader to fill the common information that applies to everyone and then move on to filling individual preferences. When you do this, you save your registrants’ time and streamline the registration process. Instead of asking the same questions time and again, the group registration feature allows you to remove redundancy and get the correct information in one go.

Reason #3: Get event fee faster!
Your event management software should be able to balance individual vs. group payments. It should allow a group to make both kind of payments based on their preferences. This will make it easy for them to make payment on your software as the admin can either make bulk payment for everyone or do a onetime payment for an individual.

The software you select should make it easy for you to set up payment plans for making a large amount of money. In other words, providing multiple payment options to people ensures that you give them the flexibility to make payments, and in return, get paid faster.

Final Thoughts
Event planners around the world are realizing the importance of group registration and payment capabilities in event management software. It offers flexibility to registrants and is easy to use for anyone who wants to attend your event. When you make the group registration process easy and stress-free, you eliminate all the problems, questions and concerns associated when groups are signing up for your event. These problems can be extremely time consuming and add more pressure to your already time-crunched planning routine. In other words, to create great events, have a group registration feature in the event management tool for a hassle-free registration process.

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