Pros And Cons Of Integrated Event Management Technology

Pros And Cons Of Integrated Event Management Technology

Event management technology is changing the way events are planned today. Event planners are under high pressure to produce the most complex and engaging events in a very limited span of time. Their plates are always full of tasks such as pleasing all the stakeholders, increasing the registration number and their productivity, engaging audience, and boosting the return on investment. Their messiah: Event management software.

Event management software automates most of the manual processes associated event planning and streamlines all the planning tasks. However, working on disparate point solutions can hamper efficiency of the entire planning process and give a distorted view of future actionable event insights. Event management platform can help overcome these issues by being a one-stop solution that gives a clear picture of the past, current and future events. Let’s dive deeper to see how event management solution is a disruptive technology that can save the lives of event planners and put more time back in their day.

One-stop solution for all your event needs

Event management platform can help you plan, promote, engage and measure your events. From budgeting, finding venues, creating events online, engaging attendees to reporting, collecting feedback and measuring the return on investment of your events — event management platform can help you automate your event planning tasks and reduce hours spent on menial yet important tasks. With most of your work automated, you’ll not only save time, but also increase your productivity. Event management platform is certainly a modern supermarket for all event planners.

Negotiation nightmares with vendors

Negotiating with vendors can be very painful and derail all your event planning efforts. Not only do you need to get the right services for the negotiated price, but also need to get it done in a timely manner. Negotiating is an art that can eat most of your time, and as an event planner, chasing vendors for a suitable venue can really hamper the progress of your event planning. It’s a testing proposition when key stakeholders are involved and no one teaches this diplomacy skill before throwing you in front of the wolves. With an event management platform, you can bypass all these tasks with the platform’s inbuilt capabilities. Find venues or check attendees in with the power of an event management platform and save cost and time spent on haggling with vendors.

Data integration

An integrated event management platform organizes processes by allowing seamless flow of data between different CRM systems. This reduces effort of manually updating different spreadsheets and optimizes departments working on the event. With an integrated platform, different stakeholders can get clear visibility on the progress of the event. Whether it is the C-suite or the marketing executives, an integrated platform brings together all the departments to better manage customers, leads, contacts and opportunities. Integration also reduces the risk of typos and other errors that may creep in while transferring crucial data manually between different systems. With data integration you can improve your customer communication and retention, boost company profitability and increase customer/prospect tracking.

These are the top three benefits we’ve identified of the event management platform. Other benefits amongst the endless list include smart social media and email marketing and online registration and payment processes. With so many event management solutions available in the market, it is definitely worth to have a closer look at the myriad options. But before you start laying your hands on an integrated event management platform, you should also be aware of some of the challenges of event management platform. Let’s take a look at the top two limitations of an event management solution.

One size doesn’t fit all

Yes, before you choose any event management platform, prioritize your requirement since a platform can be quite overwhelming for beginners. Every event is tailor-made; if you’re a planner in corporate, your requirements will be very different from the ones working with any association or a non-profit. For instance, an event planner in a non-profit would require a platform that can help them reach their development goals and retain donors, while a planner in any corporation would focus on planning and reporting internal and external events. With that said, you certainly won’t want to invest in an expensive solution that doesn’t work for you. And for smaller events, all functionalities of the platform may not even be utilized to its fullest potential.

Mature systems are less flexible

It is very difficult to change systems that are mature, and this is not just with event management platform. Like everything else, old things are hard to break. If your events require flexibility with any aspect of event planning, make sure your event management platform provides all of it. Else, you may have to speak to a customer care representative to fine tune the software that can suit your special needs. A disparate point solution on the other hand, may provide you the flexibility but may not provide you other benefits of a platform and may not integrate with your CRMs.

Final Thoughts

In summary, event planners and marketers wear different hats all the time and a proper platform can not only help them streamline and automate most of their manual planning tasks, it can also make them more efficient and save a lot of time and cost. A comprehensive event management software makes event organizers available in a more cohesive manner. Good integrated event management solutions don’t run the show, they free up the people who do. It may not be a “magic bullet” for any organization, but it can definitely provide a magical touch if used properly. With proper help, you and your team can achieve the next level of success and deliver memorable events with a higher return on investments. With more people becoming tech savvy these days, your attendees will also start expecting online registrations. People have become more comfortable with online transactions and now is the time to take advantage of these new technologies. Hope this article helps you see clearly the topmost pros and cons of an integrated event management software and will help you decide which side you’re on. Even though an integrated platform may have its own limitations and may not be the safest bet for you, but there is absolutely no reason to write it off just yet!

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store